Why Organic Private Label?
Are you considering adding Organic Private Label Brands to your retail grocery offerings? You should. Store brands have become trusted, quality products, succeeding in differentiating themselves from national brands with high-quality ingredients and a pulse on current trends such as organic, health/wellness, vegan, allergen-free and non-GMO.
The number of organic private label food brands is increasing exponentially, and customers are buying. The rise in the number of organic private label brands seems to be feeding it’s own momentum, increasing the sales and consumption of natural and organic food products overall.
A recent study by the Hartman Group showed that seven out of ten American consumers buy organic products “at least occasionally” and that purchases of organic private label products rose 20% within the last year.
According to National Business Journal estimates, natural/organic food and beverage sales grew 10.7% overall in 2015, reaching whopping $67.2 billion! This important trend for retail grocers is expected to continue through 2020 and beyond, when natural/organic food and beverage sales are expected to top one trillion dollars.
Clearly, American consumers are becoming much more discerning about what they eat. Increasingly, they are seeking out foods and beverages that are:
- No artificial flavors or sweeteners
- No preservatives
- No GMO’s
- Sustainably sourced/Minimal environmental footprint
With consumer tastes evolving quickly, retail grocers need to be ahead of this important consumer trend.
Having all of the qualities customers are looking for now, Solana Gold Organics products resonate strongly with current market trends for retail grocers.
Create Customer Loyalty With Organic Private Label Branding
According to Rich Vitaro, a director at consulting firm AlixPartners, retail trends indicate that consumers continue to have less loyalty to a given store chain. It is the product brand that differentiates one store from another in shopper’s minds.
“You’re the only one that offers that particular brand,” Vitaro says, pointing to a 2015 study in which two-thirds of shoppers surveyed said they “sometimes or always” shop a specific store because of the brand.
Organic private label store brands can help to define your store image as a healthy, sustainably sourced food provider, tuned in to emerging cultural trends.
“Stores believe in their own brands today, and promote them and drive sales for them, as consumers have responded with confidence” says Private Label Manufacturers Association president Brian Sharoff.
Add your own organic store brand, and shoppers are likely to buy it, because they know they can trust your brand.
Solana Gold Organics Private Label
In numerous blind taste tests, chefs and consumers choose organic. It tastes better because many large commercial farms rush produce to market before it is ready, or breed varieties for criteria such as shelf longevity or skin color uniformity rather than taste and quality.
Since 1979, Solana Gold Organics customers have told us our products taste great. They call and gush. They write fan letters.
Customers who are looking for top-quality organic choices love us, because our products are produced in small batches, within hours of picking, to insure purity and best taste. We are dedicated to providing the very best organic apple juice, applesauce, and apple cider vinegar products, while maintaining the integrity of our planet’s environment and promoting organic agriculture.
Few locations on the planet have Sonoma County California’s ideal growing conditions. While the county is probably most famous for it’s wine grape crops, the climate is also ideal for apples. The acidic soil, a long, dry growing season and warm days and cool nights intensify flavor, create a pleasing crunchy texture, increase aromatic oil essences, and simplify organic production of our apple products.
Following the inspiration of Sonoma County’s determined orchard growers of a hundred years ago, we continue to produce quality organic products from old-fashioned apple varieties that we know will be top sellers for your stores.
Stay ahead of this important retail grocery trend!